The return of Big Brother 2025 came with an advertising campaign that took audiovisual production to the next level. Telefe chose virtual production as the key tool to bring this spot to life, filmed at Cacodelphia Studios with Virtual Production technology.
With Santiago del Moro as the main protagonist, the advertisement was set in a single virtual stage, designed specifically for the campaign. Thanks to the combination of large-format LED screens and real-time rendering, it was possible to control every detail of the environment, lighting, and visual aesthetics, achieving an innovative result tailored to the demands of modern television production.
Virtual Production: The Technology That Transforms Advertising
More and more brands and production companies are incorporating virtual production into their campaigns to optimize time and costs without sacrificing quality. In this case, Telefe found in virtual production the ideal solution to create an engaging spot without relying on traditional locations or lengthy post-production processes.
At Cacodelphia Studios, we provide the infrastructure and technical team needed to carry out this type of project. The combination of cutting-edge technology and sets designed for immersive productions ensures that each shoot adapts to the creative needs of our clients.
Cacodelphia Studios: A Space for Audiovisual Innovation
Our studio has already been chosen by major brands, production companies, and artists looking to elevate the level of their productions. From music videos to high-impact commercials, virtual production opens up new narrative and visual possibilities for the audiovisual industry.
If you want to learn more about how Virtual Production can enhance your advertising content, contact us and discover everything we can offer you at Cacodelphia Studios.
