The advertising industry demands a fast pace and flawless results. The new Lysoform campaign, from the American company SC Johnson, was filmed entirely at Cacodelphia Studios using virtual production technology.
The challenge was clear: to show everyday situations where bacteria appear. A traditional shoot would involve changing locations, dealing with permits, and depending on the weather.
For these needs, virtual production at Cacodelphia Studios is the solution.
The filming studio that adapts to every scenario
The Lysoform campaign was filmed entirely at our studios in Buenos Aires. Thanks to our LED screens, we recreated every scenario instantly. A moving bus, a park with a father and his daughter playing with a dog, or the interior of a house: all these environments appeared on the spot, without having to build expensive sets or waste time on travel.
This gave the team total control over the production. No one had to worry about the weather or the logistics of a location shoot. Lighting and environment were adjusted in real-time with a click, ensuring every shot turned out exactly as envisioned.
Limitless efficiency and creativity
Shooting in a virtual studio means significant time and resource savings. Shooting schedules are shorter, and crew usage is optimized. By concentrating everything in one place, shooting days are better planned, and the budget is invested directly into the visual quality of the final result.
The result is a world-class advertising campaign, produced faster, smarter, and more cost-effectively. The Lysoform campaign demonstrates how virtual production changes the game for brands, giving them the freedom they need to tell their stories without limits.
