{"id":35196,"date":"2026-06-02T12:43:10","date_gmt":"2026-06-02T15:43:10","guid":{"rendered":"https:\/\/cacodelphia.com\/?p=35196"},"modified":"2026-07-24T12:32:51","modified_gmt":"2026-07-24T15:32:51","slug":"campana-shell-mirtha-legrand-rodaje-movimiento","status":"publish","type":"post","link":"https:\/\/cacodelphia.com\/en\/campana-shell-mirtha-legrand-rodaje-movimiento\/","title":{"rendered":"Mirtha Legrand en Cacodelphia: Eficiencia log\u00edstica y rodaje en movimiento para Shell"},"content":{"rendered":"<p>Cuando la productora <strong>Landia<\/strong> asumi\u00f3 el desaf\u00edo de rodar la nueva campa\u00f1a de <strong>Shell<\/strong> con <strong>Mirtha Legrand<\/strong>, la prioridad operativa estaba clara: lograr un est\u00e1ndar visual de excelencia sin someter a la protagonista a un desgaste f\u00edsico innecesario.<\/p>\n<h2>El riesgo del rodaje en exteriores<\/h2>\n<p>El guion exig\u00eda dos locaciones principales: el interior de un local de Shell y una secuencia din\u00e1mica con Mirtha viajando en un auto por la ciudad. En la producci\u00f3n tradicional, esto exige un salto log\u00edstico enorme. Implica filmar en un set, desarmar el campamento, mover al equipo t\u00e9cnico a la calle, montar el veh\u00edculo sobre un cami\u00f3n gr\u00faa (camera car), cortar el tr\u00e1nsito y exponer a la figura principal a horas de rodaje en movimiento, lidiando con ruidos, frenadas y variables incontrolables.<\/p>\n<h2>La ciudad dentro del estudio<\/h2>\n<p>Al elegir la infraestructura de <strong>Cacodelphia Studios<\/strong>, Landia elimin\u00f3 esos riesgos de ra\u00edz. En lugar de llevar a la figura a la calle, trajimos la ciudad al estudio.<\/p>\n<p>Utilizando nuestro volumen de pantallas LED y la t\u00e9cnica de <strong>Producci\u00f3n Virtual<\/strong>, el veh\u00edculo real se ubic\u00f3 est\u00e1tico dentro de nuestro set. Las pantallas proyectaron el entorno urbano en movimiento, emitiendo la luz exacta de la ciudad y generando reflejos hiperrealistas sobre la carrocer\u00eda, los cristales y el rostro de Mirtha Legrand. La c\u00e1mara captur\u00f3 un efecto de desplazamiento perfecto, mientras el auto jam\u00e1s se movi\u00f3 de su lugar.<\/p>\n<h2>M\u00e1ximo confort y rentabilidad<\/h2>\n<p>Al finalizar la escena del auto, la transici\u00f3n hacia el set del local comercial de Shell se realiz\u00f3 a pocos metros de distancia, en el mismo predio. Cero kil\u00f3metros de traslado para el equipo y un entorno de trabajo con temperatura y seguridad controladas.<\/p>\n<p>Este flujo de trabajo garantiz\u00f3 que la protagonista mantuviera su energ\u00eda intacta, trabajando con la m\u00e1xima comodidad. Para Shell y Landia, signific\u00f3 un rodaje fluido, sin interrupciones por tr\u00e1fico o imprevistos de exteriores, logrando una pieza publicitaria de alcance internacional con un control absoluto sobre el tiempo y la imagen final.<\/p>\n<hr \/>\n<p style=\"text-align: center;\">\ud83c\udfac <em>A continuaci\u00f3n, te invitamos a ver el <a href=\"https:\/\/cacodelphia.com\/en\/shell-publicidad-cacodelphia\/\" target=\"_blank\" rel=\"noopener\"><strong>backstage de la grabaci\u00f3n <\/strong><\/a>de esta campa\u00f1a.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubr\u00ed c\u00f3mo la Producci\u00f3n Virtual en Cacodelphia permiti\u00f3 grabar a Mirtha Legrand en movimiento para Shell con m\u00e1xima eficiencia y sin exteriores.<\/p>","protected":false},"author":7,"featured_media":35178,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[305],"tags":[304,330],"class_list":["post-35196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades","tag-cacodelphia-studios","tag-produccion-virtual"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a Shell con Mirtha Legrand: Rodaje en Producci\u00f3n Virtual<\/title>\n<meta name=\"description\" content=\"La Producci\u00f3n Virtual en Cacodelphia permiti\u00f3 grabar a Mirtha Legrand en movimiento para Shell con m\u00e1xima eficiencia y sin exteriores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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